This web site, www.berksfoods.com, is owned and operated by Berks Packing Company, Inc. ("us"). This web page explains our online information practices and privacy policy. By using our web site you are agreeing to the terms of our privacy policy.

We collect four different types of information on our web site: Consumer Information, Children's Information, Commercial Information and Computer Information. Our privacy policy varies according to each type of information:

Consumer Information

When we use the term "Consumer Information," we mean any personally identifying information collected from an individual who is over the age of 13. This includes an individual's name, address, telephone number, e-mail address. We only collect Consumer Information when it is knowingly and voluntarily submitted by a consumer.

We maintain all Consumer Information as confidential. We use your Consumer Information only to do the following:

• to provide you with the information, products or services which you requested (such as information about our products, comments about our products or services, requests for coupons, contest or sweepstakes entries, questionnaires and surveys, product promotions, etc.)
• and to notify you about new offerings or updates to the web site or other information which we believe may be of interest to you but only if you have indicated that you would like to receive these messages from us.

We will not use your Consumer Information for any other reason without your permission.
We will keep Consumer Information only for so long as we need to do so.

We do not, and will not, sell, rent or otherwise distribute any Consumer Information collected on our web site to third parties, unless we are legally required to do so.

We sometimes use other companies and individuals in our programs (such as marketing agencies, marketing research firms, consultants, etc.). They may have access to Consumer Information if they need it to perform their functions for us, but we prohibit them from using Consumer Information for other purposes and we require them to maintain it in total confidence.

Children's Information

Protecting the privacy and safety of America's children is of utmost importance to us. When we use the phrase “Children's Information,” we mean any personally identifying information obtained from an individual under the age of 13. This includes any child's name, address, telephone number, e-mail address.

Our web site design seeks to ensure that no Children’s Information is collected unless a parent or guardian has first given their child permission to use our web site. We assume that a parent or guardian has closely reviewed, and approved any information voluntarily and knowingly submitted to our web site for a visitor under the age of 13.

We only collect Children's Information on pages of our web site that are specifically designed for kids. We will not collect more Children's Information than is reasonably necessary for such child to participate in the offer, game, or other activity.

We will only use Children's Information to provide the child with the product or service requested, such as participation in a game, or in mailing a free offer or product. We will not contact the child for any other purpose. We will not ask a child for any credit card information.

We will not sell, rent or otherwise disclose Children's Information to any third party, unless we are legally required to do so.

If you are a parent or guardian, you can obtain and review any personally identifying information submitted by your child by calling the Berks Marketing Department at 800-882-3757. You may also forbid us to use or maintain such information by specifying such a request to us in writing. We will never restrict your ability to access your child’s personally identifying information by frequency of request or fee.

Commercial Information

When we use the term "Commercial Information" we mean any information regarding a business or a visitor who conducts or represents a business, whether collected either via a voluntary and knowing submission such as registering to visit certain specific portions of our web site or in any other manner. This includes the company name and address, telephone number, e-mail address.

We will use Commercial Information for such activities as:

• to fulfill the purpose for which the information was provided (such as requests for information about our products, comments about our products or services, requests for coupons, contests, questionnaires and surveys, product promotions, etc.);
• to do business with other business; and
• to inform commercial visitors about new offerings or updates to the web site or other information which we believe may be of interest to them.

We may use Commercial Information for any purpose and may sell, rent or otherwise distribute any Commercial Information collected on our web site to third parties. The design of our web site seeks to ensure that Commercial Information is only collected from businesses or individuals who conduct or represent a business.

Reviewing and Correcting Your Personal Information

All Consumer, Children's and Commercial Information that we maintain may be accessed and reviewed by the individual or business who submitted the information, or a child's parent, by sending an email to marketingdept@berksfoods.com.

Computer Information

Each time you visit our web site, our servers automatically recognize information from your computer, such as your internet protocol address and e-mail address. To do this, we use "cookies" to track your visits to our web site. Cookies are small amounts of data that we send to you through your web browser and store on your computer's hard drive. Cookies allow us to track what pages you visit on our web site and make it easier for you to return to our web site at another time. You are always free to refuse our cookies if your browser permits. We use cookies for the following purposes:

• to improve the usefulness of the web site; and
• to track your use of the web site for internal data gathering and research.
  

Data Security

To maintain data security and ensure that we use the correct information, we use equipment and software, as well as physical, electronic and other procedures to safeguard and secure the information we collect online. Even though we do our best to maintain data security, however, computers and the internet are never 100% secure. We cannot guarantee the confidentiality of any communication or material transmitted to us via this web site or e-mail. If you or your children choose to disclose any Personal Information, you should be aware that it is potentially accessible to unauthorized persons and could be collected by others and used without your consent. We disclaim all liability for the security of information transmitted through the internet.

Policy Changes

We may change this privacy policy from time to time, so please check it occasionally. Your continued use of this web site after we post any changes will indicate that you accept those changes. This privacy policy is effective on November 1, 2001.

Contact Us

If you have any concerns about our privacy policy please call 800-882-3757 or send us an email at marketingdept@berksfoods.com.