When we use the term “Consumer Information,” we mean any personally identifying information collected from an individual who is over the age of 13. This may include an individual’s name, address, telephone number, and e-mail address. We only collect Consumer Information when it is knowingly and voluntarily submitted by a consumer.
We maintain all Consumer Information as confidential. We use your Consumer Information only to do the following:
• to provide you with the information, products or services which you requested (such as information about our products, comments about our products or services, requests for coupons, contest or sweepstakes entries, questionnaires and surveys, product promotions, etc.)
• to notify you about new offerings or updates to the web site or other information which we believe may be of interest to you but only if you have indicated that you would like to receive these messages from us.
We will not use your Consumer Information for any other reason without your permission. We will keep Consumer Information only for so long as we need to do so.
We do not, and will not, sell, rent or otherwise distribute any Consumer Information collected on our web site to third parties, unless we are legally required to do so, or we choose to do so in order to prevent fraud or abuse or to assist law enforcement.
We do not request any password, payment card information, or other sensitive information via email. If you receive any email claiming to be from us which asks for such information, please advise us immediately, at the addresses below.
We sometimes use other companies and individuals in our programs (such as marketing agencies, marketing research firms, consultants, payment card processors, etc.). They may have access to Consumer Information and other information such as payment card information, if they need it to perform their functions for us, but we prohibit them from using Consumer Information for other purposes and we require them to maintain it in total confidence.
Protecting the privacy and safety of children is of utmost importance to us. When we use the phrase “Children’s Information,” we mean any personally identifying information obtained from an individual under the age of 13. This could include any child’s name, address, telephone number, e-mail address.
Although our products are meant for families, including children, our web site is mainly meant for adults and we do not target any of our web pages toward children. We do not knowingly collect information from children under the age of 13. Our web site design seeks to ensure that no Children’s Information is collected unless a parent or guardian has first given their child permission to use our web site. We assume that a parent or guardian has closely reviewed, and approved any information voluntarily and knowingly submitted to our web site for a visitor under the age of 13.
If we learn that a child under the age of 13 has submitted personal information for us to use without a parent’s consent, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose, except where necessary to protect the safety of the child or others as required or allowed by law. If you become aware of any Children’s Information we may have collected , please contact us at the addresses provided below.
We will not sell, rent or otherwise disclose Children’s Information to any third party, unless we are legally required to do so , or we choose to do so in order to prevent fraud or abuse or to assist law enforcement.
If you are a parent or guardian, you can obtain and review any personally identifying information submitted by your child by calling the Berks Marketing Department at 800-882-3757. You may also forbid us to use or maintain such information by specifying such a request to us in writing.
We will never restrict your ability to access your child’s personally identifying information by frequency of request or fee, so long as it stored in our system.
When we use the term “Commercial Information” we mean any information regarding a business or a visitor who conducts or represents a business, whether collected either via a voluntary and knowing submission such as registering to visit certain specific portions of our web site or in any other manner. This includes the company name and address, telephone number, e-mail address.
We will use Commercial Information for such activities as:
• to fulfill the purpose for which the information was provided (such as requests for information about our products, comments about our products or services, requests for coupons, contests, questionnaires and surveys, product promotions, etc.);
• to do business with other business; and
• to inform commercial visitors about new offerings or updates to the web site or other information which we believe may be of interest to them.
We may use Commercial Information for any purpose and may sell, rent or otherwise distribute any Commercial Information collected on our web site to third parties. The design of our web site seeks to ensure that Commercial Information is only collected from businesses or individuals who conduct or represent a business.
We also may track and aggregate Consumer Information, such as, for example, usage trends and demographic information which we may use to improve our site and meet customers’ preferences. We reserve the right to use aggregated de-personalized data for market research or any other lawful purpose, and provide it to other companies for their use.
If you offer a testimonial or opinion about products and services on our site, we may use these communications in our marketing campaigns, on and off the site. We may include in our marketing campaigns your initials, or your first name and the first letter of your last name, together with the name of the city/locality and state where you reside.
We may participate in interest based or behavioral advertising. This means that you may receive communications and special promotions and see advertising on our sites or other websites that is tailored to the way in which you browse or shop on our site or other websites. You may also see advertising for us on other websites based on your particular interests and online activity on our site or other websites.
Reviewing and Correcting Your Personal Information
All Consumer, Children’s and Commercial Information that we maintain may be accessed and reviewed by the individual or business who submitted the information, or a child’s parent, by sending an email to firstname.lastname@example.org. We will use all reasonable efforts to correct any errors in such information that you bring to our attention.
• to improve the usefulness, performance, and security, of the web site; and
• to track your use of the web site for internal data gathering and research.
To maintain data security and ensure that we use the correct information, we use equipment and software, as well as physical, electronic and other procedures to safeguard and secure the information we collect online. Even though we take commercially reasonable measures to maintain data security, however, computers and the internet are never 100% secure. We cannot guarantee the confidentiality of any communication or material transmitted to us via this web site or e-mail. If you or your children choose to disclose any Personal Information, you should be aware that it is potentially accessible to unauthorized persons and could be collected by others and used without your consent. We disclaim all liability for the security of information transmitted through the internet.
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